Did you know that by 2026 the social media marketing industry is predicted to reach a worth of over $41 billion? It’s no wonder that the industry is so valuable when you consider its efficacy in promoting businesses. Dental practices are no exception to the power of social media marketing.
Unfortunately, many people fail to understand best practices when it comes to social media marketing, which causes their efforts to fall flat. Once such practice is simple yet of paramount importance: consistency. That’s right, posting regularly to social media is crucial for any marketing campaign.
Why?
Keep reading to find out.
Benefits of Social Media Marketing
First, let’s discuss some of the benefits of social media marketing and why it’s essential in building your dental practice’s online presence.
Organic Marketing
When done correctly, social media marketing requires no financial investment. You can leverage the power of social media platform algorithms, trends, and hashtags to have your content promoted in front of thousands of users without spending a dime. This is known as organic marketing and is often more effective than paid advertising.
Large Audience
By 2027 there will be almost six billion social media users worldwide. Though not all users will be interested in dentistry, it’s an essential medical service, meaning your potential audience is high. This makes social media an excellent place to find new patients.
Brand Development
Not first among the priorities of most dental practices, but crucial all the same. Building a brand means creating a recognizable and trustworthy image that gives patients confidence in your dental services. Social media is a great place to develop your brand as it allows you to give patients an inside look into your clinic.
Why Post Consistently?
So, now we reach the burning question: why should you post consistently on social media? Not only will it allow you to take full advantage of the above benefits, but it will also mean the following.
Social Media Algorithms
Social media algorithms are strange beasts that many people struggle to understand, but once grasped, they are the key to success on platforms. In simple terms, the algorithms determine which posts should be organically promoted and which should be buried. There are many parameters to satisfy in order to appease the algorithms, one of which is consistent posting.
Consistent posting does not mean uploading to social media daily–though that does help–but setting a posting schedule and sticking to it. For example, you might start posting Mondays, Wednesdays, and Fridays. So long as you ensure you post to these days without fail, you’ll likely get a thumbs up from the algorithms.
Credibility and Follower Trust
Constantly posting to social media allows your dental practice to build a sense of trust and credibility with followers. This is because, when posting regularly, you turn up when followers expect. Failing to post when expected lets your followers down, bringing a sense of disappointment and unreliability.
As a medical practice, ensuring that you appear credible to followers is vital–if you’re unable to deliver online, why should they believe you can deliver in real life? Maybe this seems silly, but credibility is essential for the success of both your dental practice and social media marketing efforts.
Increased Exposure
The more you post, the more likely you are to get seen online. As a result, posting regularly is imperative when seeking to increase your dental clinic’s online exposure. As you post more content and get picked up by social media algorithms, each post will generate more views.
Additionally, regular posting helps to keep your dental practice in patients’ minds, making your clinic a more likely choice when they seek treatment. This means your increased exposure is poised to capture more patient leads.
How Many Times a Week Should I Post?
As mentioned earlier, the key is not volume but consistency–if you start posting three times a week on specific days, make sure you turn up each week. If possible, however, posting once a day during the week is your best option. Make sure not to post more than twice a day, though; otherwise, followers will become tired of your content.
Social Media Marketing From The Dental SEO Experts
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