When hiring a dental website developer, it’s essential to first understand their design and development process. Reviewing this process gives you an insight into how your developers will build your website, where your input is required and a general idea of project scheduling. But when an agency cannot provide this process upon request, it may be a sign of inexperience and disorganization.
At The Dental SEO Experts, we appreciate the importance of a transparent website design process. That’s why we wanted to write this article – so you can gain a solid understanding of who we are as a company, as well as our website design procedures. Keep reading to learn more about what’s behind our web developments.
Who Are The Dental SEO Experts?
The Dental SEO Experts are providers of comprehensive digital marketing services. Our mission is simple: to help dental clinics reach their full potential through digital marketing. We offer Search Engine Optimization (SEO), Social Media Management (SMM), Google My Business Management, Website Development and more.
Our team has extensive experience in all of the above-listed areas. In fact, many of us first met while working for a bespoke web and software development company. So, you can rest assured that when it comes to dental website development, you’re in safe and proven hands.
Our Website Design and Development Process
At The Dental SEO Experts, we follow the fours D’s of development: discuss, design, develop and deliver. We present our process in a linear way to avoid any confusion around the procedure, ensuring that we’re always on the same page with our clients.
Our process starts with an in-depth discussion about your website’s requirements. This usually takes place in the form of a 30-60 minute initial consultation, depending on the size of your project. Typically, prior to this meeting, you would have filled out a short questionnaire explaining your needs. We’ll then go through your answers together and build a clear understanding of your expectations.
This stage of the process is also an excellent opportunity for you to field any questions you might have about our development procedure and methods. Of course, this will not be the last discussion we have. We’ll be in contact throughout your website’s development to keep you updated on its status and to answer any additional questions that arise.
The next stage is design. Here, we start by creating a wireframe of your website. A wireframe is a barebones outline that denotes functionality and layout. Generally speaking, a standard dental practice website only requires a text-based wireframe. This is a simple website outline, showing basic structure and copy. For more complex developments, we will create a technical wireframe that uses specialist software to show how website elements interact with one another.
After outlining your website, we then hand the wireframe off to our team of expert designers who create a refined visual design based on your aesthetic requirements. Depending on the scale of your project, these website designs can be completely custom or based on our original template designs.
Once your website’s design is complete, we send it to you for approval. If you’re unhappy with our design and require modifications, our designers will make adjustments as necessary. Otherwise, we pass the design and wireframe to our development team.
The third part of our process is to develop your website. At The Dental SEO Experts, we have access to extensive technological resources, meaning any functionality you need can be programmed into your site. Generally speaking, however, most dental websites do not require intricate functionality. As a result, most of our dental websites are based on WordPress.
WordPress is a website development platform, otherwise known as a Content Management System (CMS). We choose WordPress because it enables the swift production of templates and custom dental websites while also offering a substantial catalog of custom plugins. This means that where additional functionality is required, WordPress can provide the necessary technology without the need for time-consuming custom code.
Typically, development is the longest stage in our web building process. We take time to ensure that your website is bug-free (no website is ever entirely bug-free) and refined, preventing your patients from encountering errors while browsing. This is done through rigorous testing, whereby we hand the site off to our dedicated Quality Assurance team.
Finally, with your approval, we push your website live to the web under your own private domain name. Now, your website is discoverable to new and existing patients. However, this isn’t the end of the journey for your practice and The Dental SEO Experts. We offer post-release support to ensure that your website is kept well-maintained and fully functional so that your reliable reputation is preserved online.
What Features Can We Offer?
Our dental websites come loaded with potential functionality if you so choose to take advantage of them. Here are just a few essentials that we work into your website.
Dental Marketing Options
As a dedicated digital marketing agency, it should come as no surprise that our dental websites come with built-in marketing considerations. This generally takes the form of basic Search Engine Optimization (SEO), such as keyword research and image optimization. However, we can offer much more if desired. This includes:
- On and Off-Page SEO
- Local SEO
- Technical SEO
- Google My Business Management
- Social Media Management
- Link Building Services
Although our marketing packages are tailored to your specific needs and goals, you still need a comprehensive marketing package that takes advantage of each service to yield tangible results. The Dental SEO Experts can help build such a marketing campaign with website integrations where applicable.
Responsive Mobile Site
According to Google, over 50 percent of web traffic comes from mobile devices, and over 60 percent of mobile web users say they’ll leave a website if it’s not mobile-friendly. Therefore, your dental website must be fully mobile responsive to successfully retain new patients online.
Fortunately, at The Dental SEO Experts, we design and develop websites with mobile users in mind. This means implementing mobile responsive designs that effectively adjust to different screen sizes without losing visual elements or functionality.
Any website that represents a business and is open to the public must follow the Americans with Disabilities Act regulations. This means making your website accessible to those with disabilities through several considerations, including descriptive image alt tags and keyboard-only navigation. We build all our websites with the necessary considerations in place to satisfy ADA regulations and ensure that your site is accessible to everyone.
Dental Website Development from The Dental SEO Experts
Like the sound of our dental website design and development process? At The Dental SEO Experts, we can offer so much more than just website development. Schedule a free consultation with us today to find out how we can take your practice to the next level.