Without proper experience in Search Engine Optimization (SEO), promoting your website using SEO techniques can be a challenge. Now, you could spend the next year honing your SEO marketing skills, but we know that as a busy dentist, you don’t have the time for that. This leaves you with two options: hire an expert SEO marketing agency to do all the work for you or take matters into your own hands with SEO browser extensions.
Both options have their merits. In fact, we at The Dental SEO Experts recommend you do both! You can learn more about getting started with option one here. Otherwise, keep reading to discover our ten best Chrome extensions for dental SEO.
What Is a Chrome Extension?
A Chrome extension is a piece of micro-software that’s installed on your Chrome web browser to extend functionality. SEO extensions allow you to implement the features of specialist SEO marketing and analysis tools directly into your browser. This enables you to make marketing considerations while browsing the web without loading heavy applications.
How Chrome Extensions Benefit Dental SEO
There are many ways Chrome extensions can benefit your practice’s SEO marketing efforts. Here are just a few.
Being available in-browser, Chrome extensions offer immediate and convenient access to your SEO tool suite. There’s no need to navigate to slow-loading and difficult-to-use websites to use the SEO functionality you require. Generally speaking, all you need to do is click the extension’s icon in the top right of your browser window to gain instant access to your specialist SEO tools.
SEO chrome extensions are available on any Chrome browser regardless of desktop operating system. This means that you don’t have to worry about having the correct hardware to run specific applications. However, it’s worth noting that Chrome extensions are not yet available on mobile devices.
Most Chrome extensions are free or offer freemium options, meaning users get access to limited functionality and can upgrade for more. This is the case for most of the Chrome extensions discussed in this list. As a result, you can find a solution to your SEO software needs through Chrome extensions without breaking the bank.
10 Best Chrome Extensions for Dental SEO
There are numerous SEO Chrome extensions available, making it challenging to choose which is suitable for you. Often, many extensions work well together, ultimately providing a more comprehensive experience. For your convenience, we, The Dental SEO Experts, have compiled a list of the best Chrome extensions for SEO.
Moz is one of the most long-standing SEO tool providers on this list. In fact, Moz established the now widely used Domain Authority (DA) metric that identifies a website’s standing with search engines. With such a legacy, it should come as no surprise that the Moz Chrome extension, MozBar, offers essential and powerful functionality in one neat package.
In some respects, the MozBar Chrome extension is more robust than the website alternative, as it shows competitor SEO data immediately, without you having to analyze URLs. This SEO extension takes page analysis one step further by offering technical insights by inspecting site source code.
This is all included in the free version of MozBar. By upgrading, you will gain access to additional metrics, Keyword Difficulty (KD) analysis and instant page content suggestions. Overall, whether using the free or paid version, MozBar is an essential tool in improving your dental website’s SEO.
2. SEO Site Tools
A featured extension on the Chrome Store, SEO Site Tools offers crucial SEO optimization and analysis tools with an easy-to-understand user interface (UI). This Google Chrome extension lets you input and analyze website domains within its pop-up window. Doing so reveals the website’s backlinks, indexed pages, technical information, and page cache.
As well as data insights, SEO Site Tools comes with several practical tools. These include a meta tag generator, keyword density checker, redirect checker, and more. To fully understand the purpose of these tools and how to use them for your benefit, you will require some technical SEO knowledge. You can read more about the ins and outs of Search Engine Optimization (SEO) on The Dental SEO Experts blog.
3. Keyword Surfer
Unlike most tools featured on this list, Keyword Surfer is concerned with only one task: to help position blog posts and copy for SEO. Keyword Surfer works by implementing a sidebar within Google Docs and other writing applications to provide keyword usage recommendations and an overall content score. It also offers outlines and FAQ suggestions.
At The Dental SEO Experts, we use Keyword Surfer when writing articles and web copy. In fact, the article you’re reading now has been optimized using Keyword Surfer. As of writing, this post has a Surfer score of 51/100; this will be improved by including the right keywords, number of headings, paragraphs, and images, as suggested by Keyword Surfer.
Keyword Surfer is an essential tool for those who wish to create blog content to acquire new patients. However, it’s best when combined with a technical SEO tool, such as Ahrefs or MozBar, leading to a comprehensive SEO marketing experience.
Ubersuggest is a highly functional Google Chrome SEO extension developed by well-known SEO specialist Neil Patel. The Ubersuggest UI is presented in search results while users browse the web, but it can also be expanded to reveal more detailed information, includingkeyword Search Volume (SV) and Cost-Per-Click (CPC), which is an essential metric in PPC advertising).
Ubersuggest is primarily concerned with providing you with insights to monitor competitor performance. What sets it apart from other Chrome extensions is its ability to work with Google, YouTube, and Amazon. This means that if you decide to take advantage of Social Media Marketing (SMM) methods or sell a dental product on Amazon, Ubersuggest can help optimize your content.
5. Mangools SEO Tool
Mangools is an SEO and digital marketing agency with several high-profile clients under its belt, like Airbnb, Skyscanner, Adidas, and Alexa. Like many other Google Chrome extensions featured on this list, Mangools SEO Tool appears as a pop-up sidebar on your browser. This pop-up window presents statistical insights targeted at your chosen website domain, helping you analyze your own SEO efforts and your competitors.
Moreover, Mangools SEO Tool provides search engine snippets with the site’s ranking and recommendations about how to improve your metadata. For those of you who don’t know, a snippet is how your website appears within search engines, meaning its meta-title and meta-description. Mangools SEO Tool shows you a preview of this data as if looking at a search results page.
This SEO Chrome extension works best with the Mangools online SEO tool suite that includes a keyword research tool, SERP analysis, and backlink analysis. The Mangools SEO Tool Chrome extension is undoubtedly one of the more comprehensive add-ons on this list, and is powerful enough to satisfy most of your SEO analytical requirements.
6. Ahrefs SEO Toolbar
Ahrefs is one of the most widely known providers of SEO solutions with an extensive suite of tools and functionality available. The Ahrefs SEO Toolbar Chrome extension condenses that considerable functionality into one compact add-on. While it does a good job of this, it does pale in comparison to the full suite. However, this should not deter you from installing the Ahrefs SEO Toolbar.
The Ahrefs Chrome extension has many crucial and powerful features that are aimed at non-technical users. This makes the SEO toolbar a breeze to use for those of you who aren’t well-versed in Search Engine Optimization (SEO). For example, it comes with a linear and complex overview of website statistics, giving you the choice which to use, as well as straightforward UI navigation.
Overall, the Ahrefs SEO Toolbar is an excellent place to start for users with little knowledge of SEO and its technical functionality. If this sounds like you, we recommend that you use the Ahrefs SEO Toolbar in tandem with Keyword Surfer. This way, you can identify how to make your content SEO-friendly, while understanding how the technical side is affected.
SEOquake provides users with comprehensive website SEO reports aimed at helping you identify and fine-tune weak spots. It boasts many robust tools that are easily accessible within the extension window. For example, full site SEO audits, internal and external linking audits and social media statistic reporting.
The SEOquake extension itself is made up of multiple tools that focus on extended functionality like the SEO bar and the SERP overlay. The SEO bar presents core metrics crucial to the success of any SEO marketing campaign, while the SERP overlay appears below search results and shows insights into search engine listings.
With its additional tools, SEOquake makes for an insightful Chrome extension worth trying. What makes it even more attractive is that, unlike others on this list, SEOquake is completely free.
8. SEO Minion
SEO Minion aims to ease the everyday challenges of SEO marketing by streamlining crucial processes, such as checking broken links and HTML analysis. With almost no negative reviews on the Chrome Store, it would appear that SEO Minion succeeds in its mission. SEO Minion even takes it one step further with solid technical SEO considerations, including simulated multi-locations Google listings.
For those unaware, simulated Google listings allow you to see your website as it appears in search results without interference from external factors like ads. This allows you to clearly understand what potential patients see when exploring dental practices in their local area. As a result, you can modify your metadata accordingly to better appeal to potential patients.
Though an excellent feature, simulated Google listings is not all that SEO Minion offers. The Chrome extension provides all the crucial SEO tools, from rank checkers to on-page suggestions, making it a strong contender when choosing an SEO Chrome extension.
9. Ninja Outreach
Like Keyword Surfer, Ninja Outreach is mostly concerned with one service area. As the name suggests, that area is outreach. Once installed, the Ninja Outreach Chrome extension scrapes the website you’re surfing for data, first amongst which is contact information. So, how does this benefit your SEO Efforts?
A major part of a successful SEO marketing strategy is building backlinks. The most common way to generate backlinks is through guest posting. However, without existing contacts, it can be challenging to find websites with existing mechanisms of article submission. Ninja Outreach helps to circumvent missing contact information, giving you the opportunity to reach out to more blog site owners.
Though Ninja Outreach isn’t going to replace a full SEO tool suite, it’s a helpful ally in creating a comprehensive SEO marketing plan.
The LinkMiner Chrome extension was initially developed by Backlinko, a company trusted by the likes of Forbes, Amazon, and IBM for SEO advice and resources. LinkMiner serves a niche but utterly crucial aspect of SEO marketing: identifying broken links. It then provides data on those links.
Understanding how many broken links are on a webpage is useful when generating backlinks. It allows you to reach out to the site owner, notify them that their link is broken, then provide an alternative link destination. This helps to strengthen their credibility by presenting a functioning site while generating more backlinks for yours. LinkMiner is particularly powerful when used with Ninja Outreach.
Can Dental SEO Tools Replace a Digital Marketing Agency?
Though dental SEO tools provide valuable functionality to expert and layman users, they are no substitute for a digital marketing agency. Agencies comprise experienced specialists with knowledge of human and search engine behavior that extensions cannot rival. But that’s the point – SEO chrome extensions are not meant to replace digital marketing agencies; they are, in fact, there to assist them. So, to echo our advice at the beginning of the article, we recommend both hiring an SEO marketing agency and installing a few SEO extensions.
SEO Marketing Services from The Dental SEO Experts
At The Dental SEO Experts, we have a team of dedicated digital marketing professionals ready to build an effective SEO campaign around your advertising goals. Schedule a free consultation with us today to learn more about our services.