Did you know that the digital marketing industry is worth over $320 billion in the United States alone? This high figure represents not only its financial value but also the efficacy of digital marketing. When the right digital marketing strategies are employed, they are an effective way of generating online exposure and capturing new patients.
In this article, we discuss six essential digital marketing strategies that your dental practice should consider in 2023. Keep reading to learn more.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of enhancing your dental website to appear high in search engine results. This is accomplished by updating your website to reflect changes that appease search engine algorithms. SEO parameters include keyword usage, page load speed, metadata, and content value.
Over 67% of web traffic goes to the first five search results, making SEO an essential marketing strategy. Not only this, but SEO supports other types of digital marketing, such as link building and local SEO, by increasing your website’s credibility.
Related Page: Search Engine Optimization
Local SEO is similar to regular SEO; however, local SEO targets nearby users through local search terms. For example, when trying to attract nearby patients, a website might include the keyword “dental services in Orange County.” In general SEO, this search term wouldn’t be appropriate, as audiences are much broader.
Where SEO is excellent for online exposure, local SEO is great for drawing in genuinely interested web visitors. This is as a result of the search intent that comes with local search terms. “Dental services in Orange County,” for instance, indicates a more immediate need for dentistry than a general search such as “dental services.”
Related Page: Local SEO
Pay-Per-Click advertising is where you place an advertisement on a website or social media platform and pay a small fee each time someone clicks on the ad. PPC ads are an excellent way to generate online traffic. In fact, PPC ads garner double the amount of clicks as SEO marketing.
However, clicks don’t necessarily mean conversions. Though PPC ads effectively attract web users, they are less likely to convert users into paying customers. What’s more, if positioned incorrectly, PPC ads can be costly as a result of ongoing trial and error. Still, PPC ads are a strategy to be considered.
Related Article: Dental PPC Strategies: Increase Your Dental Practice’s Exposure
Social Media Marketing
Social media marketing (SMM) is the practice of leveraging the advertising power of social media platforms. SMM can be both paid and organic. For example, most social media platforms, like Instagram and Facebook, offer Pay-Per-Click (PPC) ad options.
However, if you don’t want to spend money on advertising, you can post content based on current trends and use popular hashtags. This will help expose your content to social media audiences without spending a penny.
Related Page: Social Media Management
Link building is technically another form of SEO marketing. However, specialists are often employed for the sole purpose of link building, as it’s such a significant digital marketing method. In simple terms, link building is the process of generating a catalog of external websites that link back to your own.
The more links pointing to your website, the more credible your site appears to search engines. If a website cites your site, it signals to search engines that you’re a trustworthy source of information. As a result, link building is essential in boosting search engine rankings and conducting SEO.
Related Page: Link Building
Google My Business
Generally, Google My Business (GMB) marketing is used as part of a holistic marketing strategy, typically employed alongside local SEO. For those of you who don’t know, a GMB profile is the business box that appears in Google search results when people query local businesses. It contains company pictures, information, and web links.
Having a GMB profile is essential, but GMB marketing alone is not likely to effectively generate web traffic. It’s best when used in combination with SEO, local SEO, and link building. Nevertheless, a business GMB profile makes customers’ lives easier as all vital information becomes readily available.
Related Page: Google My Business Management
Dental Marketing from the Dental SEO Experts
Are you looking to implement these digital marketing strategies to boost your dental practice’s online presence? If so, then you’re in the right place. At The Dental SEO Experts, we have a team of progressions, well-versed in all the above marketing strategies. Schedule a free consultation with us today to learn more about how we can help your clinic.