Overview nzedmd.com
nzedmd.com, a dental practice website, approached us with a clear challenge: while the site was receiving some branded traffic, it was failing to rank for valuable business-related and local keywords. The client’s goal was to expand visibility for competitive search terms like “dentist near me” and to attract new patients searching for local dental services.
Challenges Identified
Through a comprehensive SEO audit, we discovered several key issues limiting organic growth:
- Keyword stuffing on the homepage, diluting relevance.
- Heading tags not optimized, leading to poor content hierarchy.
- Repetitive copy across major pages.
- Weak local keyword targeting on the main page.
- Unoptimized schema tags, missing opportunities for enhanced search visibility.
- Non-clickable location details, creating user experience and conversion barriers.
- Significant gaps in local citations, limiting local authority.
- No blog content strategy, resulting in missed long-tail keyword opportunities.
Our Strategy & Execution
To address these challenges, we implemented a multi-faceted SEO strategy:
- On-Page Optimization
- Rewrote homepage and service copy to naturally integrate high-intent keywords.
- Structured heading tags (H1, H2, H3) for clarity and keyword relevance.
- Enhanced calls-to-action with clickable phone numbers, maps, and location links.
- Technical SEO Improvements
- Optimized schema markup for local business, services, and reviews.
- Fixed meta tag duplication and improved internal linking.
- Local SEO Enhancements
- Built and cleaned up local citations across authoritative directories.
- Optimized Google Business Profile with accurate NAP (Name, Address, Phone) details and keyword-rich service descriptions.
- Content Marketing
- Developed a blog strategy to capture informational and long-tail searches.
- Published articles targeting local patient concerns and common dental queries.
Results
Within six months, the impact was significant:
- Traffic Growth: Increased from just 2 clicks per day to 100+ clicks per day.
- Keyword Rankings: Secured Top 3 positions for “dentist near me” and related local search terms.
- Domain Authority & Visibility: Higher domain rating, expanded keyword portfolio, and measurable monthly traffic growth
Traffic Growth: Increased from 2 clicks/day to 100+ clicks/day in under 6 months.
(Image 1: Google Search Console graph clearly showing sharp traffic rise.)
Keyword Rankings: Achieved Top 3 positions for “dentist near me” and other high-value local terms.
(Image 2: Keyword tracking screenshot highlighting top positions.)
Traffic Growth Snapshot
- From nearly invisible in local search results…
- To dominating “near me” keywords and attracting a steady flow of new patients.
Organic Visibility: Significant lift in domain rating, number of ranking keywords, and monthly visitors.
(Image 3: Analytics dashboard comparing before/after traffic performance.)
By addressing on-page weaknesses, strengthening local SEO, and building a content foundation, we transformed nzedmd.com from a site that was invisible in competitive searches into a website that is now generating quality traffic.
