Did you know that 43 percent of consumers research products on social media before making a purchase? This practice likely extends to services, too. As a result, it’s crucial that your dental clinic’s social media presence is carefully cultivated with high-quality content.
Without experience in social media content creation, however, producing proper posts can be challenging. Fortunately, there are several social media content creation tools available to ease the process and allow you to produce engaging posts.
Keep reading to learn more about social media posts and different content creation tools that can be used for effective dental social media marketing.
Why Your Dental Practice Needs Social Media Marketing
Aside from the reasons mentioned above, there are several advantages of dental practice social media marketing, including expanding your reach, increasing credibility and relaying pertinent information.
Reach More Customers
In 2022, over 3.9 billion people will use social media. Of course, not every single one of those people will look for dental services. Nonetheless, social media platforms provide a huge potential reach for any business, making them worth utilizing. So, if you produce engaging content and execute an effective social media marketing strategy, your practice has the potential to capture many new patients.
Increase Credibility and Trust
Over 56 percent of consumers do not trust a business if they don’t have a website. Though this statistic doesn’t directly relate to social media, it is indicative of a greater attitude: your business must have a digital presence to create a sense of credibility. Regularly posting to social media and engaging with followers is an excellent way to build trust among potential patients.
Convey Important Information
Social media platforms can be used as a way to swiftly convey important information to new and existing customers. For example, if your practice’s opening hours are changing or you’re adding a new service, your social media accounts can be used to inform customers. Not only does this also help to create trust, but it improves customer experience.
4 Essential Tools for Dental Social Media Marketing
There are many social media content creation tools available, each with different purposes. So, we, at The Dental SEO Experts have curated a short list of four content creation tools that are essential for any dental social media marketing campaign.
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Canva
Canva is an easy-to-use graphic design tool that’s geared toward social media content. It comes with an extensive library of graphics and templates that users can use while subscribed to the platform. Canva users can also upload their own content to create professional-style customized content optimized for social media.
Pros
- Easy-to-use interface
- Extensive graphics and template library
- Collaborative options
Cons
- Graphical alignment issues
- Limited export settings
- Intellectual property belongs to Canva
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Grammarly
Grammarly is an online text editing platform that helps users identify grammatical, spelling, and syntax errors in their writing. Aimed at helping streamline the writing and copy-editing process, Grammarly is an essential tool when creating captions for your social media posts.
Pros
- Easy to understand
- Accurate error identification
- Language configuration settings
- Plagiarism checker
Cons
- Grammarly doesn’t understand context
- Limited free version
- Only works in English
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GIPHY
GIPHY is a simple yet effective tool to help your dental practice get involved with online humor. The platform allows you to add basic text over moving GIF images, ultimately enabling users to create memes for social media.
Pros
- Easy to use
- Free cloud storage
- GIF editing options
Cons
- Limited functionality
- Reports of weak customer support
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Trello
Unlike the other platforms on this list, Trello is not concerned with one particular type of content. In fact, it’s a project management tool that allows users to schedule social media posts in advance. This means you create the post in Trello, upload your copy and images or video, then schedule it for automatic posting.
Pros
- User-friendly interface
- Process automation
- Mobile friendly
- Push notifications
Cons
- Ineffective for large projects
- Limited free version
Social Media Marketing from The Dental SEO Experts
After reading this article, we hope you now feel more confident in creating content for your dental practice’s social media. However, if you don’t feel comfortable using the above-listed tools, you may want to consider hiring an experienced dental marketing company to do the heavy lifting for you.
At The Dental SEO Experts, we have a team of dedicated professionals ready to create and execute an effective social media marketing strategy for your clinic. Schedule a free consultation with us today to learn more about our services.
