557% Growth Rate with The Dental SEO Experts | Real Success Stories

In today’s digital landscape, a thriving online presence can make or break a business—especially when it comes to local practices like dental offices. Meet one Dallas-based dental practice that achieved a staggering 557% increase in web traffic after partnering with The Dental SEO Experts.

While they were already a five-star favorite in patient care, they struggled to expand their digital footprint. We transformed their online visibility through targeted SEO strategies and customized action plans and helped them attract a flood of new patients. Read on to discover how we did it and how your dental practice can be our next success story.

Our Client: Underperforming and Over-Delivering

Our client is a Dallas-based dental practice that we’ve chosen not to name, as they are still receiving our services. However, a quick glance at their Google Business profile, shows how successful they are in terms of patient care and overall customer service. In fact, out of more than 100 patient reviews, they have received only five-star ratings, which is certainly an impressive feat.

Yet, from an exposure point of view, our client’s digital presence was lacking. While they consistently achieved outstanding feedback, their website traffic was not generating enough new visitors and clients. Fortunately, due to our specialist expertise in dental search engine optimization, our client recruited our services to boost their online presence.

Without a doubt, we’ve delivered.

Our Analysis

Our team at The Dental SEO Experts ran an in-depth analysis of our client’s website and Google Business profile, identifying several issues that were holding back their performance. During our analysis, we audited and found:

• On-Page Content: We reviewed our client’s website’s on-page content, including their service pages and about us page, and identified a lack of relevant keywords and low keyword density. This contributed to the website’s low ranking position in search engine results, as few relevant keywords were being connected with search users.
• Technical SEO: We thoroughly investigated the technical aspects of our client’s website, such as heading structure and metainfo presence. While meta titles and descriptions were present, they were not optimized, missing essential keywords and context required to draw in new search users.
• GMB Content: Our client’s Google Business profile was lacking regular content, as well as up-to-date information. We also identified that the profile was sending visitors to the wrong booking link, which is something that needed to be rectified immediately.
• Backlink Volume: We evaluated the number of backlinks pointing to our client’s site, which provides so-called “link juice” to increase domain authority. Unfortunately, the client’s site was lacking backlinks, meaning it was not living up to its full potential.

Based on our above analysis, we then created an action plan. This outlined exactly how we aimed to enhance our client’s dental website’s online presence and boost its reach.

How We Achieved 557% Web Traffic Growth

Below, we can see a screenshot from the client’s Google Search Console before we began working on their site.

Three months later, after we got to work, this is how it looked:

As you can see, we achieved a website traffic growth rate of 557%. Here’s what we focused on to achieve this impressive result.

• Keyword Research: By looking at highly ranking competitor websites, we were able to identify the most relevant and effective keywords needed for our client’s dental website. These keywords would be implemented across service pages, FAQs, metainfo, and blog posts.
• New Service Pages: Using the relevant keywords we identified, we created content for several new web pages outlining the client’s services, from general dentistry to pediatric dentistry. Thanks to our correct use of keywords, we were able to have these pages quickly ranked by search engines, rapidly driving new traffic to their website.
• Metainfo Implementation: Metainfo is the first information web users see when searching a keyword in search engines–it comprises the web page title and description. We optimized each page’s metainfo to include relevant keywords, and thus appear in appropriate searches to better encourage users to click through to the client’s dental website.
• GMB Update: We liaised with our client to ascertain the correct and most up-to-date information about their practice, then added it to their Google Business profile. We also created and published regular posts about relevant topics and worked to remove an incorrect booking link that could not be directly removed.
• Blog Posting: Our team of technical dental writers created several SEO-focused articles about relevant and important dental topics, such as “how to choose the right dentist.” Like the new service pages, these blog posts rank quickly, driving new pertinent traffic to our client’s website.

The above areas have each contributed to our client’s ongoing online success. With our help, their digital presence now matches the quality of their service.

A Work in Progress

While we’ve made excellent progress on our client’s dental website, as long-term partners, the project is ongoing. We aim to continue increasing our client’s online presence and encouraging more patients to choose their services. To do this, we will:

• Continue On-Page Optimization: We will continue to identify new pages to create and will optimize existing pages. As more statistics become available, we’re better able to optimize services pages for relevancy. We also plan to add new location-specific pages to capture potential patients who live locally.
• Build Backlinks: In order to boost our client’s domain authority and increase their chances of appearing highly in search results, we will remain focused on backlinks. This involves submitting links to their website on key local business directories and blogs.
• Continue Blog Posting: We plan to provide the client with a consistent stream of blog posts about relevant topics using the appropriate keywords. Continuously posting blogs will show search engines that the client’s website is actively maintained, signaling that the information is up-to-date and valuable.

By continuing our work on the client’s dental website, we are confident that their web traffic and engagement will continue to rise. Not only will this eventually lead to new patients, it will also ensure a solid ROI on our work.

Get in Touch and Become a Real Success Story

If you’d like to walk in the footsteps of our client and boost your dental practice’s digital presence, then you’re in the right place. At The Dental SEO Experts, we have a team of dedicated professionals ready to optimize your website and help you generate new patients. Whether you need a simple website audit or a comprehensive dental SEO service package, our team is here to help. Get in touch today to get started.