Results
169% traffic increase
8 keywords ranked
Ranking #1 in nearby areas
Who Is KC Dental?
KC Dental is a dental practice located in Austin, TX. As a successful dental practice, KC Dental decided it was time to update its website with a fresh look and a comprehensive SEO marketing campaign. Our SEO and dental website development team were able to update KC Dental's website with a fresh look while making expert SEO considerations.
Steps to Improved KC Dental’s SEO
After we redesigned KC Dental’s website, our team ran an SEO audit to identify areas for improvement. Among other things, we made the following changes based on our team's SEO report.
URL Optimization
Using keyword research and understanding which search terms work best in metadata, such as meta-titles and descriptions, we took these words and implemented them into web page URLs. The effectiveness of these updated URLs was then determined by RankMath SEO, a specialist tool we use when optimizing websites.
These optimized URLs make it easier for search engines to understand the webpage, allowing them to accurately recommend the site to appropriate users. The same can be said for web users–a well-optimized URL helps users to guess what follows, increasing the likelihood of a click-through if it matches their search query.
Schema Implementation
Schema is a piece of code added to web pages that help to clearly structure its data markup, enabling Google to better understand and crawl the website. This leads to site updates being swiftly identified and considered by search engines while having snippets appear in search results. For example, if your website answers a question users search, schema can be used to make the answer appear directly in search results. Using our SEO tool suite, we generated schemas for each web page and FAQs.
Updated Internal Linking Structure
A website's linking structure determines how users navigate the website. It denotes parent pages and sub-pages, in turn signaling page priority to search engines, helping them to identify which pages to show in search results. After understanding KC Dental’s website structure from a human perspective, our team optimized it to appeal to search engines. Now, the most appropriate pages most likely to generate leads appear in search results before lower-value pages.
