Results
After diligently working through the above steps, our team at The Dental SEO Experts has provided Laguna Beach Dentist with positive results. Keep in mind, however, that SEO is an ongoing process.
Increased Local Search Ranking
Before working with our team, when a web user in the Laguna Beach area searched for Laguna Beach Dentist, our client would not appear in the top search results on Google Maps. Now, as you can see from the above image, our client, Laguna Beach Dentist - Adam Vaghari, DDS, appears in the top three results.
How does this benefit our client?
Appearing highly in local search results, specifically Google Maps, means that local clients are more likely to find our client. Local clients are those within the practice’s nearby area and have a greater probability of being interested in our client’s services. As a result, this high ranking ensures our client is more likely to generate additional patient business through Google Search.
Increased Website Traffic Through GMB
While managing our client’s Google My Business profile, we scheduled a month's worth of posts, replied to patient reviews, and optimized their profile’s information and service areas. After doing so, as you can see from the above image, our client received 50% more website visits through GMB compared to the previous month. In fact, there has been a steady increase in website visits through GMB since we began working with the client.
How does this benefit our client?
Similar to generating Google Maps views, GMB website clicks generally come from visitors in the client’s local area, making them more likely to be interested in their services.
Improved Keyword Rankings
| Keyword | Search Engine Position | Average Ranking |
| Prophylaxis cleaning laguna beach | 1 - 3 | 1.1 |
| Tooth extraction laguna beach | 1 - 4 | 1.5 |
| Geriatric dentistry laguna beach | 1 - 3 | 1.8 |
| Dental bridges laguna beach | 2 - 5 | 2.1 |
| Root canal treatment laguna beach | 1 - 6 | 2.3 |
Through keyword research and implementation, our team was able to increase the client’s search engine rankings for several keywords–the higher the ranking, the more visible the client's website is to web users searching for that particular term.
How does this benefit our client?
As our client is now ranking highly for several relevant keywords, they have a greater level of exposure to potential patients and web visitors. As a result, their website will generate more views and, in turn, additional clients.
Who Is Laguna Beach Dentist?
Owned by Adam Vagahri, DDS, Laguna Beach Dentist is a dental practice in California that offers a wide range of services, from pediatric and family dentistry to geriatric and cosmetic dentistry. Laguna Beach Dentist is trusted and adored by their many clients, as highlighted by their impressive Google Business reviews and ratings.
Client Goals
When our client, Laguna Beach Dentist, approached us, they were already a hugely successful dental practice, garnering more than 100 five-star reviews on their Google My Business profile. With this in mind, the practice came to us with the following goals:
- Maintain Google My Business Profile: With such an outstanding existing Google My Business profile but not enough time to maintain it themselves, our client set us the aim of maintaining their stellar online reputation.
- Generate Wider Reach: Already a popular dental practice in their local area, Laguna Beach Dentist sought to expand their customer base by reaching a wider audience in other California regions, such as Dana Point.
- Increase Overall Website Traffic: Despite their popularity and positive Google My Business profile, when Laguna Beach Dentist approached us, their website had few monthly views. As a result, one of their goals was to increase their overall website traffic.
Services We Provided
After discussing Laguna Beach Dentist’s goals, we settled upon several dental SEO services best suited to their business.
- Search Engine Optimization (SEO): With our Search Engine Optimization (SEO) services, we worked alongside Laguna Beach Dentist to maximize their online exposure across the whole country and increase their search engine positioning.
- Local SEO: As a local service provider, local SEO is crucial to dentists. As a result, we provided Laguna Beach Dentist with local SEO to help them secure new patients within their local area. This service promotes their website to web users in a specific location wherein they are more likely to be interested in the client’s services.
- Google My Business (GMB) Management: A business’s GMB profile is what shows up when local users search for their dental practice or find them through Google Maps. It shows essential practice information, images, services, and social media-style posts. Laguna Beach Dentist employed us to manage their GMB profile and create regular posts.
- Website Development: When Laguna Beach Dentist approached us, they had several issues with their website and hosting provider. Our team, experienced in both SEO and web development, rebuilt the client’s website from scratch with a new hosting provider.
Steps We’ve Taken
While our dental marketing efforts are ongoing, we have taken some major steps in elevating our client’s dental website and business.
Meta Info Update
Meta info is website information that appears in search results, such as web page titles and descriptions–it’s used to attract visitors and to help search engines understand website content, thus allowing them to position websites correctly.
One of the first issues with Laguna Beach’s website we identified was that its meta info was not optimized for maximum visibility. To resolve this, our team of SEO experts analyzed the best-suited keywords for use in our client’s meta info and then created relevant page titles, descriptions, and URLs.
On-Page Content Optimization
On-page content refers to text, images, and media featured within the client’s website. After auditing Laguna Beach Dentist’s website, we identified that it was not well poised for online discoverability as a result of low keyword density and untargeted content.
Using our keyword research, we were able to update the client’s website content and structure to create search engine-optimized web pages. Not only has this led to a better user experience, which will increase the site’s dwell time and search ranking, it also means search engines are more likely to present the site to relevant web users.
Monthly GMB Post Scheduling
Social media-style GMB posts can be used to encourage search engines to show businesses to more local users and push websites higher on Google Maps. With this knowledge and our client’s already outstanding GMB profile, we outlined a monthly GMB posting schedule. Each post aims to explain our client’s practice areas, hit on effective keywords, and direct viewers to relevant web pages.
Crucially, our GMB posts are focused on local web users–people within the vicinity of our client’s practice, as they are more likely to purchase their services. Each month, our team creates another set of GMB posts aimed at our client’s priority services. This keeps content varied and search engines happy.
